Alan’s passion for barbering has led him to make a significant impact on the international men’s hair industry. Alan launched Ruger in 2013 alongside his brother Reece. The brand has grown to include a product range, three salons, an education business, a production company and a stellar reputation with his clients and his peers. Creatively, Alan describes his aesthetic as ‘naturalism’ – organic bespoke style with texture and shape that optimises every head of hair. Alan is the UK Creative Director of Wahl and works closely with a hand-picked selection of brands each at the top of their game, including Booksy, American Crew, Mizutani Scissors and of course Denman.